Paramount
2024 Upfront

Paramount Upfronts are annual presentations made by Paramount Global (formerly ViacomCBS) to advertisers, press, and industry professionals.

The Solutions

Seamless Visual Experience:

  • Successfully showcased 100+ Paramount IPs in a cohesive 9-minute loop.

  • Received positive feedback from Paramount executives on the smooth transitions and brand representation.

Multi-Venue Success:

  • Animations were successfully deployed in New York, Los Angeles, and Chicago.

  • Each event maintained a consistent brand image while feeling uniquely tailored to its location.

The Challenges?

The event usually covers content from Paramount's various properties, which may include CBS, Paramount+, Nickelodeon, MTV, Comedy Central, BET, and others.

The Results

Complex Animation Loop:

  • Create a 9-minute animation loop featuring over 100 Paramount IPs.

  • Ensure smooth transitions between diverse content.

Multi-Venue Adaptation:

  • Adapt animations for events in New York, Los Angeles, and Chicago.

  • Accommodate different time zones and venue-specific requirements.

role: Motion Design

2D Animation

Screen Format Versatility:

  • Design animations for both waterfall screens and standard 16:9 aspect ratios.

Technical Collaboration:

  • Work closely with screen programmers to optimize video quality and alignment.

Project Continuity:

  • Develop a system to allow seamless project handover and continuation

1. Animation Loop Development

  • Divided the 9-minute loop into 6 distinct sections

  • Collaborated intensively with editors to fine-tune timing and transitions.

  • Implemented time remapping techniques in After Effects to ensure smooth flow between IPs.

2. Multi-Venue Strategy

  • Created a flexible animation system adaptable to different locations.

  • Developed time zone-specific versions to maintain relevance for each event.

  • Customized ambient animations to complement each venue's unique architecture.

3. Format Adaptation

  • Designed core animations in a modular format.

  • Created separate compositions for waterfall and 16:9 screens, sharing common elements.

4. Technical Optimization

  • Conducted on-site tests to verify video quality and screen alignment.

  • Implemented real-time adjustments based on venue-specific technical requirements.

5. Toolkit Creation

  • Developed a comprehensive motion design toolkit including:

    • Template files with pre-built animations and transitions

    • Style guide for consistent use of colors, typography, and effects

    • Detailed documentation of the project structure and workflow

  • Created script-aligned modules for easy updates and modifications.

Technical Excellence:

  • Achieved optimal video quality and perfect alignment across all screen formats.

  • Screen programmers reported smooth integration and minimal on-site adjustments.

Efficient Workflow:

  • The toolkit significantly reduced production time for last-minute changes.

  • Enabled quick onboarding of additional team members during crunch periods.

Client Satisfaction:

  • Paramount's marketing team praised the project's visual impact and technical execution.

  • Received inquiries about adapting the toolkit for future Paramount events.